Impact of Smart Technology on the Hospitality Industry

Written by | Lifestyle, Smart City

Smart technology offers enterprise solutions in multiple ways, and the hospitality industry is one such industry that can benefit. Besides offering smart solutions for companies in terms of network and infrastructure advantages, the application of smart technology can help streamline operations and increase revenue for the hospitality industry in the following ways:

Smart experiences for guests

With the adoption of big data and improved protection, better experiences can be offered to guests. The use of guest data for automation of guest experiences will help in the reduction of labor costs as well as friction points. Personalized experiences can be created for guests based on cloud data from previous visits, which results in a more enjoyable experience. Smart room service is also made possible thanks to the use of occupancy sensors and big data analytics. Suggestions for guests can be personalized based on data from their previous experiences, sent at preferred order time and day. 

Smart energy management

Such systems utilize machine learning algorithms to evaluate weather patterns, historical thermodynamics, and peak demands so that energy consumption can be optimized. This includes ventilation, heating, and air conditioning systems. With such technology, energy requirements can be better understood, and consumption patterns can be automated, resulting in massive cost savings.

Predictive maintenance

By monitoring, tracking, and optimizing energy consumption via a data center, predictive maintenance can give alerts to the maintenance staff if a dangerous or wasteful trend is identified. This way, faults in system operation can be fixed before a breakdown occurs, resulting in greater savings in the long run.   

Smart marketing

Flash storage can create ample opportunities for responding to data opportunities and help in analyzing patterns that can give a complete picture of guest experiences. Technology for management of online reputation can also help to pay more careful attention to reviews and feedback of guests. The insights generated from such data can help to improve marketing efforts and ensure survival in the competitive hospitality sector. 

Smart parking

Smart technology enabled through smart sensors and apps make the reservation of parking spots possible for guests prior to their arrival at the location, saving on cost of labor involved in the manual management of parking inventory.

Remote check in and check out

Smart technology allows for remote check in and check out which can help to stay prepared in terms of staffing requirements. It alerts staff upon the arrival of guests, allows for offering relevant upgrades, and creates a personalized experience for guests. Self-checkout and making appropriate transport arrangements can also result in improving customer experience.

With the use of ICT, smart technology, communication, and organization can be streamlined for the hospitality industry, which is an essential requirement to live in a smart city.   

Last modified: June 11, 2020

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